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Speedo LZR
Logo, Packaging, Website
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Objective:
Rebrand the Speedo LZR Racer to take advantage
of the
2008 Beijing Olympics and Speedo athletes.
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Description:
A logotype, packaging, and website were developed to
communicate the outstanding world record times achieved
in the Speedo LZR swimsuit. Each package featured a world
record with a heroic story linked to the website.



