-
Graphic Design and Art Direction

-
INFO
About
Contact
-
CONTACT
-
DESIGN
Buenos Aires
Speedo
Goya
Bourne Trilogy
Lunar Module
Airstream Tradeshow
Borders Magazine
Tinker Creek
Nissan Xterra
Logos
-
INTERACTIVE
Waco Arts Festival
Jeremiah

-
Goya Foods
Identity and Promotions
-
Objective:
Relaunch a large Hispanic brand as the premiere fun food
for college students.
-
Description:
I co-wrote and recordeed the "Dip Song" to launch Goya
across college campuses throughout the country. Using
rice, bean, and taco characters, Goya would launch a promotional
contest to find the greatest college fiesta rapper. Promotional
dolls would be passed out to entice students to compete for the
the title of "BIG GOYA". Points were awarded for fun and
ridiculousness. Videos could also be submitted via Youtube.