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Graphic Design and Art Direction

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INFO
About
Contact
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CONTACT
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DESIGN
Buenos Aires
Speedo
Goya
Bourne Trilogy
Lunar Module
Airstream Tradeshow
Borders Magazine
Tinker Creek
Nissan Xterra
Logos
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INTERACTIVE
Waco Arts Festival
Jeremiah

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Buenos Aires Identity System
Logo, Booklet, & Website
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Objective:
Develop a branding system
for a complex modern growing city.
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Description:
I created a brand identity system for Buenos
Aires based on forty-eight intimate neighborhoods. Today,
a growing creative class is redefining the seductive modern
city. A logotype and typographic system were developed to
capture the friendly spirit and graffiti culture. The new identity
reflects the undiscovered growth of Buenos Aires as a
mosaic of friendly forms.
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For a website, I came up with the idea of BA48 - a site whose
purpose was to showcase each neighborhood via the arts.
By showing a wide range of arts in BA, visitors were able to
get a collective sense of the rich diversity of Buenos Aires.